It’s easy to take a city’s progress and development for granted, because when the people responsible for its growth are doing their jobs well, it’s as if the city grows on its own—its evolution becoming a byproduct of necessity or luck as opposed to preparation and planning.
The truth, however, is that behind the most successful cities in the country lie years of urban planning and careful development. And in this industry, the most respected name continues to be Ayala Land.
Known for turning Makati City from grasslands dominated by an airfield to one of the country's foremost business and residential districts, the company has continued to lead growth with its signature projects all over the country. Developments like Nuvali, and Bonifacio Global City are prime examples of the kind of progress and growth that well-executed urban planning can bring to an area.
Mirroring their achievements in the Makati Central Business District (MCBD), the epicenter of Cebu's city life is the Cebu Business Park. At its heart stands Ayala Center Cebu, leading shopping, dining, and entertainment destination in the region since it opened in 1994. The Terraces, a P600 million redevelopment project, was launched in 2008, modernizing the commercial center with a newly redesigned area for shopping and dining options.
Ayala Land's latest contribution to uptown Cebu City comes in the form of the highly anticipated 1016 Residences from Ayala Land Premier, which will rise near Ayala Center Cebu. Directly adjacent to the City Sports Club Cebu, the residential project will set the bar for residential condominium living when it is completed in 2014 with an exquisite modern architectural masterpiece that will be a definitive addition to the Cebu City skyline. The development brings to life Ayala Land's vision of integrated living, where the live-work-play concept comes to fruition.
Promising "Country Club Living in Cebu's Address of Choice," among the unique benefits that 1016 Residences will offer residents is its connection to the City Sports Club Cebu: residents will enjoy usage rights to the club and have full access to member-exclusive country club amenities.
The implications of Ayala Land's latest contribution to the urban development of uptown Cebu City are potentially far-reaching, helping the area maintain its property values just as it gives Cebuanos a way to enjoy a premier lifestyle experience - in this way, it is also testament to Ayala Land's long-standing commitment to lead and maintain growth and progress in the country's urban centers.
The Philippine Star
18 November 2011
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