The launch of the newest collection was recently held at the BoConcept showroom in Bonifacio High Street, as part of A Cut Above the Rest, a series of intimate events that gives guests a firsthand experience of how it is to live in One Serendra and in Bonifacio Global City (BGC), the "Home of Passionate Minds".

BoConcept, Denmark's globally renowned retail furniture chain, has over 60 years of experience in making modern designed furniture available to the urban-minded customer.

This company revolutionizes European furniture design and at the same time, it introduces a new line that pays tribute to the classics. Michele Heer, BoConcept's Business Development Manager of Asia Pacific, talked about the brand and the concept behind its latest collection.

The collection showcased two different themes - Time Out Casual and Time Out Formal, inspired by the design and lifestyle of the ‘70s.

All pieces are made of natural materials like wood, leather and glass in a range of subtle colors reminiscent of the 70s. Leather loveseats and round dining tables are among the key pieces of the collection.

Complementing its commitment in providing exceptional living experiences, Ayala Land Premier's One Serendra allows its residents to fit-out their homes according to their preferred style.

The sprawling garden community consists of low-, mid- and high -rise sections that fuse the comforts of well-crafted living spaces with fine finishes and country club-like amenities.

Jericho Barcelon, project development manager of One Serendra said: , "Whether it is their love for sports, for design, for the culinary arts, One Serendra makes it easier for residents to engage in their passions in life."

This residential development features more than half a hectare of fitness and wellness facilities that consists of swimming pools, gyms with Yoga/Pilates area, basketball and badminton courts, putting green and a Conrad Onglao-designed spa that is exclusive to the residents.

Moreover, 65 percent of One Serendra's total land area is dedicated to open and lush garden spaces.

It is also just a few steps away from the most dynamic commercial and recreational hub in BGC -The Shops at Serendra and Bonifacio High Street - that are home to the country's finest specialty stores and boutiques, including Coffee Bean and Tea Leaf, R.O.X., Cupcakes at Sonja, Krispy Kreme Doughnuts, Hobbes & Landes, and MOs Design Gallery.

These unique features and amenities make this community a development that is the last-of-its-kind.

"The concept of One Serendra will be impossible to replicate given that the real estate prices in new central business districts like BGC have started to increase," says Barcelon.

With its commitment to celebrating living and style, model units of One Serendra will showcase BoConcept's new collection until early 2012.

Malaya Business Insight
10 November 2011