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Ayala Land Premier: Soaring With the Philippine Economy

Mar 13 , 2018   /   Campaigns   /   News and Campaigns

Leading luxury developer Ayala Land Premier rides the Philippines’ strong economic growth to stand out in the region’s competitive luxury market.


Opportunities abound in one of Asia’s fastest-growing economies as the Philippines is expected to further benefit from increased government spending, improved trade, and promising demographics. US News and World Report recently ranked the Philippines as the best country to invest in for 2018*. Data and analysis from the UN, World Bank and Asian Development Bank all point to the Philippines continuing to perform well.


Above investment grade ratings from Moody’s Investors Service, Fitch Ratings, and Standard & Poor’s affirms the country’s emergence as a viable investment market in Southeast Asia. Consumer confidence and domestic demand are among the strongest in the world, stimulating steady gains in retail and real estate. Private consumption and investment, plus burgeoning opportunities for its adaptable, skilled workforce, are steadily driving the broad-based economic expansion.


Having earned numerous international awards, Ayala Land Inc. (ALI) is recognized as the largest and most trusted full line developer in the Philippines. With over 80 years of experience in creating master-planned estates and communities, ALI has been instrumental in developing the country’s foremost Central Business Districts (CBDs), from Makati and Bonifacio Global City in Metro Manila, to rising regional centers across the archipelago. ALI continues to develop into a strong regional brand with a steadily growing number of investors from Singapore, China, Taiwan, and Japan. Goldman Sachs cites ALI’s potential to benefit from an influx of foreign investments, while COL Financial notes their strong income growth puts them on track to reach their PHP40 billion target by 2020. Macquarie affirms that ALI remains one of their top picks in the Philippine property sector.


Their market-leading luxury brand Ayala Land Premier (ALP) has been expertly riding this economic wave, with ever higher sales and sold-out projects across the country. As part of the Ayala conglomerate, ALP holds a clear advantage in terms of history and track record in consistently delivering projects that have exceeded expectations in design, construction and living experience. This consistency has led to significant value appreciation and yield for properties they have launched and managed.


ALP continues to dominate the luxury segment with its strong product launches and sales production, posting some of its strongest sales figures in 2017 at over PHP37 billion. Aside from the sales contribution, the ALP also brand provides a halo effect for other ALI businesses, putting ALI on track towards a balanced and sustainable growth.



Good Value, Impressive Gains


“The Philippines, particularly the premium and luxury segment, provides solid value in terms of real estate investment.” explained Ayala Land Premier Head, Mike Jugo. “Luxury property prices are relatively affordable compared to other Southeast Asian cities. There is still very good potential for capital appreciation given the country’s growth and improving infrastructure and investment climate.”


As concrete examples, one can note the increase in initial versus current price per square meter in select ALP condos for sale in Metro Manila’s bustling central business districts. Property values for The Residences at Greenbelt in Makati and One Serendra in BGC have almost tripled in value since launch. Outside the capital, ALP offers luxury homes for sale set amidst the country’s most desirable and well-managed estates. Just south of Manila, Ayala Land’s flourishing eco-community of NUVALI is the first and largest sustainable development in the country.


In this booming market, fierce competition among developers has led to investors becoming ever more discriminating when surveying the current crop of properties. Ayala Land Premier stands out as the brand of choice for luxury developments among discerning investors in the Philippines.






** ALI Investor Update (3Q 2017)

*** Leechiu Property Consultants Property Report 2018